Grand View University

Grand View University came to Hatch with a challenge to grow brand awareness of their non-traditional undergraduate programs and master programs within the local area. The goal was to develop creative that would speak to both audiences but have consistency across campaigns.

Hatch developed an approachable message to resonate with non-traditional students to meet them wherever they are at in life - career-wise and lifestyle-wise - to communicate that Grand View has non-traditional college classes to help these audiences achieve their goals.